Top 5 Beauty Retail Apps on Android in the Netherlands: Q3 2025

In the third quarter of 2025, the beauty retail app landscape in the Netherlands on the Android platform showcased a variety of trends in downloads and active user engagement. According to Sensor Tower data, here's how the top five apps performed:

Douglas – Parfüm & Kosmetik saw an interesting fluctuation in weekly downloads, starting at around 2K and reaching a peak of approximately 5.9K by the end of September. The app's weekly active users grew steadily from 26K to over 34K during the quarter, indicating increasing user engagement.

Etos experienced a consistent rise in downloads, peaking at about 4.3K in late September. However, its weekly active users showed a varying trend, starting from 33K and closing the quarter at nearly 29K.

RITUALS - Cosmetics had a notable increase in downloads around late August, with numbers climbing to over 5.2K. The active user base also grew, reaching around 27.5K before tapering off slightly.

Mein dm recorded a gradual increase in downloads, peaking at approximately 3.2K towards the end of August. The active users peaked mid-quarter at around 36K, then decreased to about 25.5K by the end of September.

Notino: perfumes and cosmetics showed a steady increase in downloads, reaching nearly 2K in the final week of September. Active users fluctuated, with a peak of about 6.7K at the quarter's end.

For further insights and detailed analytics, Sensor Tower provides comprehensive data on these applications and more.